LEGOLAND Florida Welcomes Obama Tourism Initiative …

The Orlando Sentinel reports, “President Obama’s Orlando visit today brings to Florida a promise of an easing of visa restrictions for several countries, particularly Brazil, which has been rising rapidly in recent years as one of Orlando’s biggest sources of tourists.

The plan, as explained by the White House Wednesday, would dispatch more than 100 additional counsels to Brazil and other countries such as India and China, and expand a program that allows “low-risk” international visitors to get through airports more smoothly.

The White House on Thursday morning released an executive order mandating a 40 percent increase in personnel to those countries as well as requiring that 80 percent of “nonimmigrant visa” applicants be interviewed within three weeks. Those interviews now sometimes take much longer.”

LEGOLAND Florida’s Response to President Obama’s Tourism Executive Order

Adrian Jones, General Manager – LEGOLAND Florida

Adrian Jones

“This development is a major game-changer for Florida. An improved visa process helps us roll out the welcome mat to our friends in Brazil and will result in record numbers of young families visiting Florida.

Cost and convenience historically are two of the biggest barriers in travel. By addressing the hassle factor and making the visa process less onerous, we’ve just substantially improved our chance of attracting additional guests.

As a brand new theme park that caters to young families this is of course very welcome news for LEGOLAND Florida. The Brazilians’ affection for America, love of theme parks and their affinity for the LEGO brand present the perfect opportunity for us in that market.

The fact that we’re already seeing large numbers from Latin America combined with today’s announcement is pushing us to seek out more Portuguese- and Spanish-speaking model citizens to better accommodate our guests from across this region.”

 

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