On Tuesday LEGOLANDÂ® Florida announced that reservations have opened for theÂ LEGOLANDÂ® Hotel. You can read the full press release below in italics. So what does this mean for Winter Haven and why should you care?
- First, and perhaps most importantly for many readers, this means that crazy cousin Jane and her 3 kids under the age of 8 have a new, fully-themed place to stay on the visit next summer.
- But on a serious note, this has positive implications forÂ Winter Haven. The hotel is currently selling their rooms starting at $249 a night. The Kingdom VIP Suite isÂ $499 (at least on the dates I searched in June – P.S. Only one Kingdom Suite left on June 15th!) . This will dramatically increase the average daily rate (ADR) of rooms available in Winter Haven. The ADRÂ for Polk County sits around $79/night depending on the time of year. Higher room rates mean higher bed tax collections. Higher bed tax collections means more money reinvested into our area through Polk County Tourism and Sports Marketing bonding, grant funding and national and international marketing efforts.
- If you build it… There is a strong desire to have an increased number of high quality rooms available to LEGOLAND visitors, sporting event participants, corporate travel, and let’s face it, our own friends and relatives. Right now we have an extremely aging inventory of rooms in Winter Haven. While thankful for the investments made by several hoteliers to renovate and modernize their properties, we still have a long way to go. The recruitment of new hotel options to our area is vital to our growth and is an effort at the forefront of the City planning, realtors and the economic development organizations.
- Some people have commented through various social media posts that this could hurt the existing hotels in the area. What has been experienced at properties surrounding other LEGOLAND Hotels, including the hotel opened in just the last few years in Carlsbad, CA, is that the occupancy rates and ADR of the surrounding hotel propertiesÂ increased after their property opened.
The bottom line is this hotel venture will be a huge step forward in marketing Winter Haven as an overnight destination. That means that when the park closes, 152 rooms of people will be looking for things to do, places to eat and areas to shop. Do you hear the knocking? That’s opportunity . . . not housekeeping.
Photos from the hotel booking website:
Itâ€™s less than one year beforeÂ LEGOLANDÂ® Florida Resort opens the doors to its new LEGOLANDÂ® Hotel, and the window is now officially open for guests to book their rooms! Opening Summer 2015, the five story LEGOÂ® themed hotel will feature 152 brightly colored and highly themed rooms and suites, thousands of LEGO models and interactive play areas! The addition of the Hotel gives guests the opportunity to extend their stay and explore LEGOLAND Florida Resort for more than one day giving them the ultimate family experience.
To book your reservation to LEGOLAND Hotel, visit:Â www.LEGOLANDHotel.com.
Construction is going strong since the November groundbreaking and LEGOLAND Hotel recently reached its â€œtopping offâ€ milestone as the concrete was poured onto the roof. Emmet, from â€œThe LEGO Movie,â€ dusted off his construction hat to help with the placing of the Merlin flag. Merlin Entertainments, the parent company of LEGOLAND Parks, is the number one attraction operator in Europe and the second largest in the world with more than 100 attractions in 22 countries and across four continents.
Located at the main entrance of LEGOLAND Florida, the Hotel includes a pool, restaurants including a kid-size buffet, interactive play areas and is truly designed to inspire imaginations and create memories for all visitors. Hotel guests will have early access to the Park and be treated to nightly entertainment.
Families can choose from one of three popular LEGO toy lines as their room theme: Pirate, Kingdom or Adventure. All rooms include two separate sleeping areas, with a queen-size bed for grown-ups, and a separate sleeping area for up to three little ones, complete with a bunk bed, pull-out trundle bed and their very own TV! An exciting new room theme will be announced at a later date. Room rates start as low as $249, varying by season. For the most updated information, visitÂ Florida.LEGOLAND.com.