Flat-Iron Project May Transform Two Downtown Blocks

With an eye toward social, environmental and economic synergies, the Tom Wolfe Company, LLC is designing a sustainable mixed-use building complex that would occupy the former site of the Hill Building, a short section of Avenue A, SW and the city parking lot just to the north. The project’s conceptual plans call for first floor commerce/retail with and emphasis on pedestrian friendly walkways and alleys, outdoor dining and a building with a design that looks like you are viewing the front from any perspective. The second floor would feature parking for both public use and eleven condos planned for the fourth floor. The third floor would house professional office space.

Flat Iron Building as viewed from SE

Flat-Iron Building as viewed from SE

Each floor represents about 22,000 useable square feet. The condominiums would average 1550 square feet and the fourth floor would also feature an outdoor garden patio area for the condominium owners as well as private rental. The second floor parking area coupled to first floor on-street parking would actually increase parking in the two block area from a current 41 spaces to 75.

The project is much further along than just napkin sketches with city and tenant outreach occurring in tandem. Partners Jeff Donalson and Kevin Woolf are also in negotiations with investors.

One more great opportunity for downtown retail, restaurant, office and residential. The 2013 Main Street Annual Meeting featured a leading national expert on downtowns who gave Winter Haven high marks with the exception of residential space. This is one more project that addresses that opportunity.

Street view of Flat Iron Project

Street view of Flat-Iron Project

Flat-Iron Project Concept Specs

Ground Floor – Restaurant, Retail

  • Total Footprint = 29,032 SF
  • Total Rentable = 21,790 SF
  • Restaurant (5,500 – 7,000 SF)
  • Storefront Retail, Café (2– 3,000 SF)
  • Total New Street Parking Stalls = 16
  • Tenant Custom Build-Out

Second Floor – Parking Garage

  • Total Footprint = 25,407 SF
  • Total Covered Parking Stalls = 59

Third Floor – Luxury Office Space

  • Total Footprint = 26,779 SF
  • Total Rentable = 22,539 SF
  • Tenant Custom Build-Out

Fourth Floor – Condominiums

  • Total Footprint = 26,779 SF
  • 11 Condominiums Planned
  • Average Condo Size = 1,550 SF
  • Open Patio for Private Use (4,000+ SF)

For further information contact the Tom Wolf Company, LLC:  (863-287-6873)


This entry was posted in City of Winter Haven, Commercial Developments, Dining, Downtown, Economic Development, General Announcements, Main Street Winter Haven, Small Business Opportunity. Bookmark the permalink.

7 Responses to Flat-Iron Project May Transform Two Downtown Blocks

  1. Scott Kline says:

    What a great addition to the downtown Winter Haven landscape!

  2. Eve Bass says:

    Very impressive plans… love it.

  3. Sal Moraco says:

    WOW! now that’s what I call a great plan for our Downtown. Come live, work and enjoy our great city.

  4. Shannon says:

    Love the designs, especially the possibility for outdoor dining!

  5. Richard Treuman says:

    The city is moving FORWARD. What a great concept. The courage of a strong vision is exciting.

  6. Sharon Lockwood says:

    Looks fabulous and I hope the restaurant will have an outdoor dining spot incorporated into it:) We are already living downtown and love it and would like more neighbors!!

  7. I’m excited to view one of the Condos! It might be time for me and Desi to scale down.

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