Merlin Entertainments Expands Operations in Winter Haven & Lake Wales

Additions to Include Global Support and North American Operations

It’s another month and another announcement about Merlin Entertainments expanding their Central Florida presence (and we are all thankful for so much good news)! But this is HUGE news. Merlin Entertainments, the parent company of LEGOLAND Florida Resort and the second largest attractions operator in the world, has decided to make Polk County home to their North American Operations and global support through two new support locations – one in Winter Haven and one in Lake Wales. Why is this so beneficial? Because this is a sizable investment in our area outside of the traditional jobs one relates to the theme park industry. It will benefit the citizens of Winter Haven and Central Florida to have this variety of positions available. It’s just another sign that Merlin is committed to and confident in the growth and direction of our community.

Adrian Jones

Adrian Jones, LEGOLAND Florida

The announcement comes as Merlin continues to expand its Global attractions. “We are thrilled to bring even more Merlin support jobs to Central Florida.  We chose sites within close proximity to LEGOLAND Florida Resort because of the excellent community support we have received since opening.” said LEGOLAND Florida Resort General Manager Adrian Jones.

Initially, each office will bring a total of more than 50 full time jobs to the area with plenty of additional office space to allow for growth.  The roles will vary, but will focus on fulfilling the needs of guests visiting Merlin Entertainments attractions.

Bruce Lyon, WHEDC

Bruce Lyon, WHEDC

Enterprise Florida and the Winter Haven Economic Development Council worked closely with Merlin Entertainments to make this expansion possible. “We look forward to welcoming Merlin Entertainments to Downtown Winter Haven. The presence of such a strong global brand in downtown Winter Haven confirms that the IT infrastructure, high-quality office space, restaurants, abundant parking and welcoming nature of the community make Winter Haven an extremely competitive value proposition for growing companies,” said Bruce Lyon, President of the Winter Haven Economic Development Council.

A customer care center, situated in the ‘heart’ of Downtown Winter Haven, is managed by Six/Ten, LLC. It was selected because of its IT infrastructure, support, and accessibility. “Partnering with LEGOLAND Florida Resort is a great fit. Our companies share in the vision for Downtown Winter Haven as a place to work, live, and play,” said Bud Strang, President of Six/Ten LLC.

A property in Lake Wales will become the creative ‘hub’ for Merlin Magic Making. It will also be home to the company’s 6th team of Model Builders and Designers to support the ever-expanding LEGOLAND Resorts and LEGOLAND Discovery Centers around the globe.

“I have been thoroughly impressed with the professionalism and cooperation of all of the parties involved in bringing such an impactful project to Polk County and Central Florida. We welcome Merlin Entertainments with open arms and enthusiasm and are thrilled the company has chosen our area to expand,” said Kevin Kieft, President/CEO of Lake Wales Area Chamber of Commerce and Economic Development Council.

Both locations are expected to be fully operational by Fall 2015.

From an economic development perspective, this is a win for Winter Haven, a win for Lake Wales, but also a win for the strategic direction of cooperation and support in the arena of economic development. It was top priority to find a place in our community that met the needs of Merlin. Through the leadership of the Winter Haven Economic Development Council (WHEDC) and partner organizations Enterprise Florida (state-level), Lake Wales Economic Development Council and the Central Florida Development Council (county-level) Merlin selected multiple sites that met their unique needs.

If you are interested in learning more about the careers available at LEGOLAND Florida Resort or Merlin Entertainments, please visit

This entry was posted in Economic Development, LEGOLAND® Florida, Merlin Entertainments. Bookmark the permalink.

15 Responses to Merlin Entertainments Expands Operations in Winter Haven & Lake Wales

  1. Scott Kline says:

    We embrace the commitment to the Winter Haven area. Welcome aboard!

  2. Pat Reass says:

    Such exciting news! Love Legoland!

  3. Suzie Moraco says:

    Fantastic news for the Winter Haven area!

  4. Chevon Baccus says:

    GREAT news for Winter Haven and Lake Wales. Good decision by Legoland and an exciting expansion for Polk County.

  5. Carol Jean Sheil says:

    How exciting to have Merlin Entertainment further expand their presence in beautiful Winter Haven and to Lake Wales!

  6. Laura Barnes says:

    Great news! The downtown excitement continues!

  7. SAM KILLEBREW says:

    LEGOLAND and Merlin Entertainment has not only shown their commitment to Polk County but also to the state of Florida. The rewards that will be reaped by the citizens of Polk County are just beginning…
    Very proud of all the folks involved to make this happen.

  8. Don Cleveland says:

    Wow! Great decision, we in East Polk County do embrace LEGOLAND and Merlin Entertainment. No better place to Live and Work.

  9. Dave Collins says:

    Good news for Winter Haven.

  10. LEGOLAND Fan says:

    Congratulations Winter Haven and Merlin Entertainment! I’m very proud of all the people involved to make this happen, this also makes me a proud Winter Haven community member.

  11. Beth says:

    This is wonderful news for our community! It’s a proud moment for both Merlin Entertainment and Winter Haven. Here’s to continuing our growth!

  12. Pastor Mark D. Hodges says:

    It is been great to have LEGOLAND as a part of our community. We are so glad to hear Merlin Entertainment has chosen Winter Haven and Lake Wales to be the home of their North American Operations and global support. We welcome you to our community and we are so glad that you are here!

  13. Dr. Terry Fasel says:

    This is exciting news for Lake Wales! We and our grandchildren are Legoland annual pass holders and we love spending days there!

  14. Sarah Armstrong says:

    So exciting. I love watching the growth in Winter Haven.

  15. Leaine Farris says:

    I am so excited to have this expansion in our community. Thanks to all
    partners and Six/Ten LLC for the efforts involved.

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